Be VERY Careful With Words!

13. When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." The company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant." 12. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing Sucks like an Electrolux." 11. Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick." 10. Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea." 9. Pepsi's "Come Alive With the Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese. 8. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what's inside, since many people can't read. 7. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine. 6. Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken," was translated into Spanish as "it takes an aroused man to make a chicken affectionate." 5. When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its "Fly In Leather" campaign literally, which meant "Fly Naked" (vuela en cuero) in Spanish. 4. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I Saw the Potato" (la papa). 3. The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are You Lactating?" 2. General Motors had a very famous fiasco in trying to market the Nova car in Central and South America. "No va" in Spanish means, "It Doesn't Go". 1. The Coca-Cola name in China was first read as "Kekoukela", meaning "Bite the Wax Tadpole" or "Female Horse Stuffed with Wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "kokoukole", translating into "Happiness in the Mouth." Bad Domain Names 2009-04-05 All of these are companies that didn't spend quite enough time considering how their online names might appear – and be misread… Who Represents is where you can find the name of the agent that represents any celebrity. Their Web site is www.whorepresents.com/ Experts Exchange is a knowledge base where programmers can exchange Advice and views at www.expertsexchange.com/ Looking for a pen? Look no further than Pen Island at www.penisland.net/ Need a therapist? Try Therapist Finder at www.therapistfinder.com/ There's the Italian Power Generator company, www.powergenitalia.com/ And don't forget the Mole Station Native Nursery in New South Wales, www.molestationnursery.com/ If you're looking for IP computer software, there?s always www.ipanywhere.com/ The First Cumming Methodist Church Web site is www.cummingfirst.com/ And the designers at Speed of Art await you at their wacky Web site, www.speedofart.com/ PS. Some of these companies realized their mistake and had since changed their domain names.   R. D. Jones And His Sewing Machine 2009-03-22 The following is an ad from a real-life newspaper which appeared four days in a row – the last three hopelessly trying to correct the first day's mistake. MONDAY: For sale: R. D. Jones has one sewing machine for sale. Phone 948-0707 after 7 P.M.. and ask for Mrs. Kelly who lives with him cheap. TUESDAY: Notice: We regret having erred In R. D. Jones' ad yesterday. It should have read "One sewing machine for sale cheap. Phone 948-0707 and ask for Mrs. Kelly, who lives with him after 7 P.M." WEDNESDAY: Notice: R. D. Jones has informed us that he has received several annoying telephone calls because of the error we made in the classified ad yesterday. The ad stands correct as follows: "For sale — R. D. Jones has one sewing machine for sale. Cheap. Phone 948-0707 after 7 P.M. and ask for Mrs. Kelly who loves with him." THURSDAY: Notice: I, R. D. Jones, have no sewing machine for sale. I intentionally broke it. Don't call 948-0707 as I have had the phone disconnected. I have not been carrying on with Mrs. Kelly. Until yesterday she was my housekeeper, but she has now quit.   In Order Of Stupidity… 2009-03-22 In case you needed further proof that the human race is doomed through stupidity, here are some actual label instructions on consumer goods. On a Sears hairdryer — Do not use while sleeping. (Darn, and that's the only time I have to work on my hair). On a bag of Fritos — You could be a winner! No purchase necessary. Details inside. (the shoplifter special)? On a bar of Dial soap — "Directions: Use like regular soap." (and that would be how???…..) On some Swanson frozen dinners — "Serving suggestion: Defrost." (but, it's "just" a suggestion). On Tesco's Tiramisu dessert (printed on bottom) — "Do not turn upside down." (well…duh, a bit late, huh)! On Marks & Spencer Bread Pudding – "Product will be hot after heating." (…and you thought????….) On packaging for a Rowenta iron — "Do not iron clothes on body." (but wouldn't this save me more time)? On Boot's Children Cough Medicine — "Do not drive a car or operate machinery after taking this medication." (We could do a lot to reduce the rate of construction accidents if we could just get those 5-year-olds with head-colds off those forklifts.) On Nytol Sleep Aid — "Warning: May cause drowsiness…" (and…I'm taking this because???….) On most brands of Christmas lights — "For indoor or outdoor use only." (as opposed to…what)? On a Japanese food processor — "Not to be used for the other use." (now, somebody out there, help me on this. I'm a bit curious.) On Sainsbury's peanuts — "Warning: contains nuts." (talk about a news flash) On an American Airlines packet of nuts — "Instructions: Open packet, eat nuts." (Step 3: maybe, uh…fly Delta?) On a child's Superman costume — "Wearing of this garment does not enable you to fly." (I don't blame the company. I blame the parents for this one.) On a Swedish chainsaw — "Do not attempt to stop chain with your hands or genitals." (Oh my God…was there a lot of this happening somewhere?)   Funny Menu 2009-03-22 The following are items found overseas in which people have made inappropriate use of English words for various products, and bizarre menu items in restaurants. Cold shredded children and sea blubber in spicy sauce – China Indonesian Nazi Goreng – Hong Kong Muscles Of Marines/Lobster Thermos – Cairo French fried ships – Cairo Garlic Coffee – Europe Sole Bonne Femme (Fish Landlady style) – Europe Boiled Frogfish – Europe Sweat from the trolley – Europe Dreaded veal cutlet with potatoes in cream – China Rainbow Trout, Fillet Streak, Popotoes, Chocolate Mouse – Hong Kong Roasted duck let loose – Poland Beef rashers beaten up in the country peoples fashion – Poland Fried friendship – Nepal Strawberry crap – Japan Pork with fresh garbage – Vietnam Toes with butter and jam – Bali French Creeps – L.A. Fried fishermen – Japan Teppan Yaki – Before Your Cooked Right Eyes – Japan Pepelea's Meat Balls – Romania   Church Bulletin Humor 2009-03-22 The following announcements actually appeared in various church bulletins. Don't let worry kill you — let the church help. Thursday night – Potluck supper. Prayer and medication to follow. Remember in prayer the many who are sick of our church and community. For those of you who have children and don't know it, we have a nursery downstairs. The rosebud on the alter this morning is to announce the birth of David Alan Belzer, the sin of Rev. and Mrs. Julius Belzer. This afternoon there will be a meeting in the South and North ends of the church. Children will be baptized at both ends. Tuesday at 4:00 PM there will be an ice cream social. All ladies giving milk will please come early. Wednesday the ladies liturgy will meet. Mrs. Johnson will sing "Put me in my little bed" accompanied by the pastor. Thursday at 5:00 PM there will be a meeting of the Little Mothers Club. All ladies wishing to be "Little Mothers" will meet with the Pastor in his study. This being Easter Sunday, we will ask Mrs. Lewis to come foreward and lay an egg on the alter. The service will close with "Little Drops of Water." One of the ladies will start quietly and the rest of the congregation will join in. Next Sunday a special collection will be taken to defray the cost of the new carpet. All those wishing to do something on the new carpet will come foreward and do so. The ladies of the church have cast off clothing of every kind. They can be seen in the church basement Saturday. A bean supper will be held on Tuesday evening in the church hall. Music will follow. At the evening service tonight, the sermon topic will be "What is Hell?" Come early and listen to our choir practice.

start: 0000-00-00 end: 0000-00-00

Mulitasking

WASHINGTON – The people who multitask the most are the ones who are worst at it. That's the surprising conclusion of researchers at Stanford University, who found multitaskers are more easily distracted and less able to ignore irrelevant information than people who do less multitasking.

"The huge finding is, the more media people use the worse they are at using any media. We were totally shocked," Clifford Nass, a professor at Stanford's communications department, said in a telephone interview.

The researchers studied 262 college undergraduates, dividing them into high and low multitasking groups and comparing such things as memory, ability to switch from one task to another and being able to focus on a task. Their findings are reported in Tuesday's edition of Proceedings of the National Academy of Sciences.

When it came to such essential abilities, people who did a lot of multitasking didn't score as well as others, Nass said.

Still to be answered is why the folks who are worst at multitasking are the ones doing it the most.

It's sort of a chicken-or-egg question.

"Is multitasking causing them to be lousy at multitasking, or is their lousiness at multitasking causing them to be multitaskers?" Nass wondered. "Is it born or learned?"

In a society that seems to encourage more and more multitasking, the findings have social implications, Nass observed. Multitasking is already blamed for car crashes as several states restrict the use of cell phones while driving. Lawyers or advertisers can try to use irrelevant information to distract and refocus people to influence their decisions.

In the study, the researchers first had to figure out who are the heavy and light multitaskers. They gave the students a form listing a variety of media such as print, television, computer-based video, music, computer games, telephone voice or text, and so forth.

The students were asked, for each form of media, which other forms they used at the same time always, often, sometimes or never.

The result ranged from an average of about 1.5 media items at the low end to more than four among heavy multitaskers.

Then they tested the abilities of students in the various groups.

For example, ability to ignore irrelevant information was tested by showing them a group of red and blue rectangles, blanking them out, and then showing them again and asking if any of the red ones had moved.

The test required ignoring the blue rectangles. The researchers thought people who do a lot of multitasking would be better at it.

"But they're not. They're worse. They're much worse," said Nass. The high media multitaskers couldn't ignore the blue rectangles. "They couldn't ignore stuff that doesn't matter. They love stuff that doesn't matter," he said.

Perhaps the multitaskers can take in the information and organize it better? Nope.

"They are worse at that, too," Nass said.

"So then we thought, OK, maybe they have bigger memories. They don't. They were equal" with the low multitaskers, he added.

Finally, they tested ability to switch from one task to another by classifying a letter as a vowel or consonant, or a number as even or odd. The high multitaskers took longer to make the switch from one task to the other.

This particularly surprised the researchers, considering the need to switch from one thing to another in multitasking.

"They couldn't help thinking about the task they weren't doing," lead author Eyal Ophir said. "The high multitaskers are always drawing from all the information in front of them. They can't keep things separate in their minds."

The next step is to look into what multitaskers are good at and see if the difference between high and low multitaskers is one of "exploring" versus "exploiting" information.

"High multitaskers just love more and more information. Their greatest thrill is to get more," he said. On the other hand, "exploiters like to think about the information they already have."

The research was funded by Stanford Major Grant, Volkswagen Grant, Nissan Grant and an Alfred P. Sloan Foundation Grant.

Change CEO Pay!

Bigger Bang for the Buck?

Investor G. Mason Morfit, chairman of the board compensation committee at Valeant Pharmaceuticals International, offers these suggestions for shareholder-friendly pay packages:

* Make top managers buy lots of stock with their own money.
* Tie equity grants to total shareholder return.
* Be generous on the upside, but tough on the downside.
* Don't grant equity automatically every year.
* Don't backslide -- no bonuses if executives miss targets.
* Scrap 'entitlement' perks like car allowances and club dues

J. Michael Pearson paid plenty to become chief executive of Valeant Pharmaceuticals International in 2008. He'll be paid plenty more if he succeeds.

Mr. Pearson's unusual pay package wins praise from compensation critics, who say it may offer a model for other public companies. Directors of the midsize drug maker required him to buy at least $3 million in stock, forgo routine annual equity grants and hold many shares for years before selling.

No single element is unique, but the combination is rare -- for a public company. G. Mason Morfit, chairman of Valeant's board compensation committee and main architect of the package, says he wanted to mimic executive-pay deals at businesses controlled by private-equity firms. Mr. Morfit is a partner of ValueAct Capital, an activist hedge fund whose 22% stake makes it Valeant's biggest stockholder.

Pay experts say the deal gives Mr. Pearson incentives to boost long-term value for investors. For example, the 49-year-old CEO only gets to keep certain restricted shares if Valeant's share price increases at least 15% a year through February 2011. Mr. Pearson can't sell most restricted shares or exercised stock options for two years after they vest.

"It goes a substantial distance toward addressing my concerns about executive-pay arrangements," says Lucian Bebchuk, a Harvard law professor and frequent pay critic.

"Many companies would benefit from imitating this or moving in this direction," adds Steven N. Kaplan, a University of Chicago business professor and pay researcher. "More pay for performance is a good thing."

http://online.wsj.com/article/SB125106931496352353.html

Hold-till-retirement requirements provide executives with counter-productive incentives to leave the firm in order to cash out accumulated options and shares and diversify risks. Perversely, the incentive to leave will be strongest for executives who have served successfully for a long time and whose accumulated options and shares will thus have an especially large value. Rather than supplying retention incentives, equity compensation with hold-till-retirement requirements would have the opposite effect.

A similar distortion arises under any arrangement tying the freedom to cash out to an event that is at least partly under an executive's control. Following the requirement adopted by Congress in February as part of the stimulus bill, Treasury's new regulations mandate that TARP recipients preclude executives from cashing out granted shares before TARP funds are repaid. To the extent that TARP recipients adopt the regulations' minimum restrictions on cashing out, executives would have incentives to return TARP funding even when they shouldn't be doing so.

To avoid the above problems, the period during which vested equity incentives may not be cashed out should be fixed. For example, when an executive's options or shares vest, one-fifth of them could become unblocked, and the executive would subsequently be free to cash them out, in each of the subsequent five years. Because the blocking period would be fixed, the executive's actions wouldn't be distorted by a desire to accelerate the cashing out of equity incentives. And as long as the executive is working for the firm and options and shares continue to vest, the executive would always have an incentive to care about the company's performance several years down the road.

The devil, as is often the case, is in the details. Well-designed blocking periods can do a great deal to curtail the perverse incentives that we have seen – and to provide executives with desirable incentives to enhance the long-term value of their firms and shareholders.

http://online.wsj.com/article/SB124516105628518981.html

Good Investments Start with the Brain

AUGUST 23, 2009, 5:34 P.M. ET The Mistakes We Make—and Why We Make Them
How investors think often gets in the way of their results. Meir Statman looks into our heads and tells us what we're doing wrong.

http://online.wsj.com/article/SB10001424052970204313604574326223160094150.html

Ex-soldiers don't need to be told they're a burden to society

The Death Book for Veterans

Ex-soldiers don't need to be told they're a burden to society.

By JIM TOWEY

If President Obama wants to better understand why America's discomfort with end-of-life discussions threatens to derail his health-care reform, he might begin with his own Department of Veterans Affairs (VA). He will quickly discover how government bureaucrats are greasing the slippery slope that can start with cost containment but quickly become a systematic denial of care.

Last year, bureaucrats at the VA's National Center for Ethics in Health Care advocated a 52-page end-of-life planning document, "Your Life, Your Choices." It was first published in 1997 and later promoted as the VA's preferred living will throughout its vast network of hospitals and nursing homes. After the Bush White House took a look at how this document was treating complex health and moral issues, the VA suspended its use. Unfortunately, under President Obama, the VA has now resuscitated "Your Life, Your Choices."

http://www.ethics.va.gov/docs/policy/VHA_Handbook_1004-02_Advance_Care_Planning_20090702.pdf

Who is the primary author of this workbook? Dr. Robert Pearlman, chief of ethics evaluation for the center, a man who in 1996 advocated for physician-assisted suicide in Vacco v. Quill before the U.S. Supreme Court and is known for his support of health-care rationing.

"Your Life, Your Choices" presents end-of-life choices in a way aimed at steering users toward predetermined conclusions, much like a political "push poll." For example, a worksheet on page 21 lists various scenarios and asks users to then decide whether their own life would be "not worth living."

The circumstances listed include ones common among the elderly and disabled: living in a nursing home, being in a wheelchair and not being able to "shake the blues." There is a section which provocatively asks, "Have you ever heard anyone say, 'If I'm a vegetable, pull the plug'?" There also are guilt-inducing scenarios such as "I can no longer contribute to my family's well being," "I am a severe financial burden on my family" and that the vet's situation "causes severe emotional burden for my family."

When the government can steer vulnerable individuals to conclude for themselves that life is not worth living, who needs a death panel?

One can only imagine a soldier surviving the war in Iraq and returning without all of his limbs only to encounter a veteran's health-care system that seems intent on his surrender.

I was not surprised to learn that the VA panel of experts that sought to update "Your Life, Your Choices" between 2007-2008 did not include any representatives of faith groups or disability rights advocates. And as you might guess, only one organization was listed in the new version as a resource on advance directives: the Hemlock Society (now euphemistically known as "Compassion and Choices").

This hurry-up-and-die message is clear and unconscionable. Worse, a July 2009 VA directive instructs its primary care physicians to raise advance care planning with all VA patients and to refer them to "Your Life, Your Choices." Not just those of advanced age and debilitated condition—all patients. America's 24 million veterans deserve better.

Many years ago I created an advance care planning document called "Five Wishes" that is today the most widely used living will in America, with 13 million copies in national circulation. Unlike the VA's document, this one does not contain the standard bias to withdraw or withhold medical care. It meets the legal requirements of at least 43 states, and it runs exactly 12 pages.

After a decade of observing end-of-life discussions, I can attest to the great fear that many patients have, particularly those with few family members and financial resources. I lived and worked in an AIDS home in the mid-1980s and saw first-hand how the dying wanted more than health care—they wanted someone to care.

If President Obama is sincere in stating that he is not trying to cut costs by pressuring the disabled to forgo critical care, one good way to show that commitment is to walk two blocks from the Oval Office and pull the plug on "Your Life, Your Choices." He should make sure in the future that VA decisions are guided by values that treat the lives of our veterans as gifts, not burdens.

Mr. Towey, president of Saint Vincent College, was director of the White House Office of Faith-Based Initiatives (2002-2006) and founder of the nonprofit Aging with Dignity.

AUGUST 18, 2009, 7:12 P.M. ET

VA Corruption

Fri Aug 21, 3:45 am ET

WASHINGTON – Outside the Veterans Affairs Department, severely wounded veterans have faced financial hardship waiting for their first disability payment. Inside, money has been flowing in the form of $24 million in bonuses.

In scathing reports this week, the VA's inspector general said thousands of technology office employees at the VA received the bonuses over a two-year period, some under questionable circumstances. It also detailed abuses ranging from nepotism to an inappropriate relationship between two VA employees.

The inspector general accused one recently retired VA official of acting "as if she was given a blank checkbook" as awards and bonuses were distributed to employees of the Office of Information and Technology in 2007 and 2008. In some cases the justification for the bonuses was inadequate or questionable, the IG said.

The official, Jennifer S. Duncan, also engaged in nepotism and got $60,000 in bonuses herself, the IG said. In addition, managers improperly authorized college tuition payments for VA employees, some of whom were Duncan's family members and friends. That cost taxpayers nearly $140,000.

Separately, a technology office employee became involved in an "inappropriate personal relationship" with a high-level VA official. The technology office employee flew 22 times from Florida to Washington, where the VA official lived. That travel cost $37,000.

The details on the alleged improprieties were in two IG reports issued this week. VA spokeswoman Katie Roberts said the agency was extremely concerned about the IG's findings and would pursue a thorough review.

"VA does not condone misconduct by its employees and will take the appropriate correction action for those who violate VA policy," Roberts said in an e-mail to The Associated Press.

The number of claims the VA needs to process has escalated, and the Information and Technology Office has a critical role in improving the technological infrastructure to handle the increase. President Barack Obama has said creating a seamless transition for records between the Pentagon and the VA could help eliminate a backlog that has left some veterans waiting months for a disability check.

Much of the IG's focus was on Duncan, the former executive assistant to the ex-assistant secretary for information and technology, Robert Howard.

In one situation, a part-time intern with connections to Duncan was allowed to convert to a full-time paid position even though the individual was working a part-time schedule 500 miles away at college, the IG said.

"We have never known of any other new VA employee provided such favorable treatment," the IG said.

The individual's name and relationship to Duncan was blacked out, as were many other names in the reports.

Investigators recommended that the employees who received the college money pay it back. The largest amount awarded was $33,000.

In addition to Duncan, three other high-level employees received $73,000, $58,000 and $59,000 in bonuses in 2007 and 2008, the IG said. In 2007 alone, 4,700 employees were awarded bonuses, on average $2,500 each.

Some employees were given cash awards for services that were supposedly provided before the employees started working at VA, the IG said.

A man who answered the phone at Duncan's residence in Rehoboth Beach, Del., said she was not available, and he said not to call back.

The IG also found that Katherine Adair Martinez, deputy assistant secretary for information protection and risk management in the Office of Information and Technology, misused her position, abused her authority and engaged in prohibited personnel practices when she influenced a VA contractor and later VA subordinates to employ a friend.

The IG also said Martinez "took advantage of an inappropriate personal relationship" with Howard to transfer her job to Florida. In the nine months after she moved, the IG said Martinez traveled to Washington 22 times "to accomplish tasks that she could easily do from Florida."

The relationship between Martinez and Howard started in April 2007 and continued several months after Howard left the VA in January of this year, the IG said.

Roberts' e-mail did not address a request from the AP to speak with Martinez. Howard could not be immediately located for comment.

Indiana Rep. Steve Buyer, top Republican on the House Veterans' Affairs Committee, urged quick action to fix the problems. "VA must appoint honorable individuals to these critical positions," he said.

The VA has faced criticism before in its awarding of bonuses. In 2007, the AP reported that the then-VA secretary had approved a generous package of more than $3.8 million in bonus payments in 2006, citing a need to retain longtime VA executives.

___

On the Net:

Reports from VA Inspector General:

http://www.va.gov/oig/51/fy2009rpts/VAOIG-09-01123-196.pdf

http://www.va.gov/oig/51/fy2009rpts/VAOIG-09-01123-195.pdf

Wolfram Bing?

I really like Wolfram Alpha... I use it with my finance students, and have offereed to help them... but to no avail. They seemingly are determined to go down the road without my particular input.

This is an all-too-common situation at organizations of all types... "PLEASE do NOT confuse us with the facts! We'd rather do things by ourselves!"

Yup! Sure...

In the meantime, here's a little of what Michael Arrington had to say today about them...

"The original excitement around Wolfram's launch quickly died down, whereas Bing's continued to accelerate... It helps, of course, to have a $100 million marketing budget and be backed by Microsoft, but Bing actually seems to be striking a chord with regular search consumers.

Maybe that is because Wolfram Alpha is not as approachable as Bing. It is good at "computing answers" to arcane questions, and has some very impressive technology under the hood. But it has a long way to go before it can deliver results that really Wow you. As Paul Carr puts it, Wolfram Alpha is the "technological equivalent of a boring uncle; the method was more impressive than the effect, and so the hairs on the back of my neck remain unstood.""

Study warns of cyber warfare during military conflicts

August 17th, 2009

Study warns of cyber warfare during military conflicts

Posted: 04:23 PM ET

By Jeanne Meserve

CNN Homeland Security Correspondent

WASHINGTON (CNN) — An independent research group predicts cyber warfare will accompany future military conflicts, and is recommending international action to blunt it's impact.

The non-profit U.S. Cyber Consequences Unit studied the cyber tactics used against the country of Georgia during its military conflict with Russia last year. Cyber attacks in August 2008 shut down the Web sites of critical Georgian government agencies, the media and banks.

"The Russians have developed a model here that is very effective," said Scott Borg, director of US-CCU. Because of the sensitive nature of much of the information, the full 100-page report is being released only to U.S. government officials and selected cyber-security professionals. CNN was provided a nine-page summary.

The study concludes that the cyber attacks against Georgian targets were carried out by civilians, many of them recruited via social networking forums devoted to dating, hobbies and politics.

"There was a large-scale collaboration on these forums," said US-CCU's chief technical officer, John Bumgarner. "They were used to recruit potential actors to launch attacks, to collaborate on what types of attacks worked and what types of attacks didn't work. They were used to collaborate on how to bypass security controls and share attack codes."

Confessions of a Health Insurance PR Flack

Editor's note: Wendell Potter has served since May 2009 as senior fellow on health care at the Center for Media and Democracy, a nonprofit organization that says it seeks to expose "corporate spin and government propaganda." After a 20-year career as a corporate public relations executive, Potter left his job last year as head of communications for one of the nation's largest health insurers, CIGNA Corporation.

Ex-insurance company spokesman Wendell Potter says the industry seeks to drive the health care debate.

(CNN) -- Having grown up in one of the most conservative and Republican places in the country -- East Tennessee -- I understand why many of the people who are showing up at town hall meetings this month are reacting, sometimes violently, when members of Congress try to explain the need for an expanded government role in our health care system.

I also have a lot of conservative friends, including one former co-worker who was laid off by CIGNA several years ago but who nonetheless worries about a "government takeover" of health care.

The most vocal folks at the town hall meetings seem to share the same ideology as my kinfolks in East Tennessee and my former CIGNA buddy: the less government involvement in our lives, the better.

That point couldn't have been made clearer than by the man standing in line to get free care at Remote Area Medical's recent health care "expedition" at the Wise County, Virginia, fairgrounds, who told a reporter he was dead set against President Obama's reform proposal.

Even though he didn't have health insurance, and could see the desperation in the faces of thousands of others all around him who were in similar straits, he was more worried about the possibility of having to pay more taxes than he was eager to make sure he and his neighbors wouldn't have to wait in line to get care provided by volunteer doctors in animal stalls.

Friday morning my former CIGNA buddy sent me an e-mail challenging something he said his wife heard me say in a radio report about my press conference in the Capitol on Wednesday with Rep. Louise Slaughter, D-New York, chairwoman of the House Rules Committee.

"She heard you say that these protestors are funded by the insurance companies. Frankly, nothing would surprise me, but certainly not each and every person," he wrote. "If there was a meeting near me, I certainly would tell my local representative how I feel about this entire subject (and it wouldn't be pretty), and I certainly am not funded by anyone. So I am ultimately wondering what proof there is that seemingly ordinary Americans are finally protesting what is going in Washington and there are all of these suggestions of a greater conspiracy."

If the radio report had carried more of my remarks, he might have a better understanding of how the health insurance and its army of PR people are influencing his opinions and actions without his even knowing it.

Until I quit my job last year, I was one of the leaders of that army. I had a very successful career and was my company's voice to the media and the public for several years.

It was my job to "promote and defend" the company's reputation and to try to persuade reporters to write positive stories about the industry's ideas on reform. During the last couple of years of my career, however, I became increasingly worried that the high-deductible plans insurers were beginning to push Americans into would force more and more of us into bankruptcy.

The higher I rose in the company, the more I learned about the tactics insurers use to dump policyholders when they get sick, in order to increase profits and to reward their Wall Street investors. I could not in good conscience continue serving as an industry mouthpiece. And I did not want to be part of yet another industry effort to kill meaningful reform.

I explained during the press conference with Rep. Slaughter how the industry funnels millions of its policyholders' premiums to big public relations firms that provide talking points to conservative talk show hosts, business groups and politicians. I also described how the PR firms set up front groups, again using your premium dollars and mine, to scare people away from reform.

What I'm trying to do as I write and speak out against the insurance industry I was a part of for nearly two decades is to inform Americans that when they hear isolated stories of long waiting times to see doctors in Canada and allegations that care in other systems is rationed by "government bureaucrats," someone associated with the insurance industry wrote the original script.

The industry has been engaging in these kinds of tactics for many years, going back to its successful behind-the-scenes campaign to kill the Clinton reform plan.

A story in Friday's New York Times about the origin of the absurdly false rumor that President Obama's health care proposal would create government-sponsored "death panels" bears out what I have been saying.

The story notes that the rumor emanated "from many of the same pundits and conservative media outlets that were central in defeating Bill Clinton's health care proposal 16 years ago, including the editorial board of The Washington Times, the American Spectator magazine and Betsy McCaughey, whose 1994 health care critique made her a star of the conservative movement (and ultimately, the lieutenant governor of New York)."

The big PR firms that work for the industry have close connections with those media outlets and stars in the conservative movement. One of their PR firms, which created and staffed a front group in the late '90s to kill the proposed "Patients' Bill of Rights," launched a PR and advertising campaign in conservative media outlets to drum up opposition to the bill.

The message: President Clinton "owed a debt to the liberal base of the Democrat Party and would try to pay back that debt by advancing the type of big government agenda on health care that he failed to get in 1994."

The industry goes to great lengths to keep its involvement in these campaigns hidden from public view. I know from having served on numerous trade group committees and industry-funded front groups, however, that industry leaders are always full partners in developing strategies to derail any reform that might interfere with insurers' ability to increase profits.

So the next time you hear someone warning against a "government takeover" of our health care system, or that the creation of a public health insurance option would send us down the "slippery slope toward socialism," know that someone like I used to be wrote those terms, knowing it might turn many of the very people who would benefit most from meaningful reform into unwitting spokespeople for the industry.

The opinions expressed in this commentary are solely those of Wendell Potter.

http://www.cnn.com/2009/POLITICS/08/17/potter.health.insurance/index.html

Unemployment 80% on Indian reservation

CHERRY CREEK, South Dakota (CNN) -- The tiny one-room house rests on a hill; no electricity and no running water. A creaky metal cot and a rusting wood-burning stove is all the comfort Herbert Hale says he needs.

"All it is is logs, glue -- dirt and water put together -- then cement and the chicken string," Hale says of his home. "Long as the windows don't break, it's nice and warm in here."

The roof leaks a bit, and the floorboards are rotted in one corner, but Hale isn't one to complain.

"It's home," he says, almost under his breath, as he invites a visitor to have a look.

Firewood is stacked in one corner inside, and more outside as Hale uses the summer months to stockpile for prairie winters, where 20 below zero is not all that uncommon.

He also pulls bunches of long weeds in the prairie grass, to dry for use as a firestarter.

"I have to be careful," Hale says matter-of-factly as he pulls a few fistfuls. "Sometimes there are some snakes. Rattlesnakes. Nothing to mess around with."

He is 54 years old, aveteran of two Army combat tours in Vietnam, a member of the Lakota tribe and part of two stunning statistics, even as communities across America deal with the pain and challenges of recession:

The unemployment rate on his reservation runs higher than 80 percent;

Ziebach County, where he lives, is the nation's poorest, with just shy of 56 percent of its residents below the poverty line. Poverty among children in the county eclipses a staggering 70 percent.
After the Army, Hale worked 16 years as a firefighter. But he began having some back problems in the early 1980s and then, "cancer caught up with me. I have a brain tumor."

He says he gets a check for just shy of $17 every week from a tribal welfare fund, and tries to find odd jobs to pay for his food and to help out a diabetic sister.

But there's a catch: Tiny Cherry Creek has no such jobs. There are one or two one-room homes like Hale's, but it is mostly a collection of a couple dozen simple modular homes provided by a federal and tribal housing program. It doesn't even have a gas station or general store.

So Hale heads out most days toward Eagle Butte -- 17 miles up one road and then 21 miles more up the next. A few more twists and, "It's about 42 to 43 miles, someplace around there."

Herbert Hale can't afford a car.

"Well, I take off, go to my sister's, then get some water and take off. Somebody along the way will pick me up."

Often, that somebody is Bryce In The Woods, a member of the tribal council whose district includes Cherry Creek.

"It is bad," he says of the area's economic plight, walking a visitor through the gravel streets where many residents, idle because of the lack of jobs, are sitting out front or shout out a greeting from inside their small homes.

To spend a day crossing the reservation is to see a place stunningly beautiful and seemingly forgotten all at once, small, poor communities tucked into the hollows of western South Dakota's Cheyenne River Reservation. The poverty is all the more striking because of the richness of the setting: green and golden rolling hills, roaming horses and cattle, and tall corn and golden sunflowers sprouting from the fertile soil.

"Ziebach County is the No. 1 county statistically with child poverty," he said. "Now that alone is generational, with the trauma of poverty and the broken family."

Breaking that cycle is Bryce In The Woods' obsession. He highlights a bright spot: A building in the community converted to a makeshift classroom and library where residents can get tutoring help and then take the GED --- the high school equivalency exam.

"It is so difficult," he says of the challenge facing younger reservation residents. "Some of our young people join the services, the armed services, some of them go to college or apply to college," Bryce In The Woods told us. "The majority, if they are staying here, end up moving to Rapid City or some of the bigger cities to try to find employment."

In Eagle Butte, the largest community on the reservation, a bustling construction site is a new source of pride.

A medical center is under construction, thanks to funding from the Obama administration's stimulus plan, and Bryce In The Woods says about 65 construction-related jobs so far have gone to tribal members.

"At this point I am very appreciative of what we have received," Joseph Brings Plenty, the elected tribal chairman, says when we ask if the stimulus funding is enough. "But as far as expectation, I can say no. There would be a lot more need to be fulfilled by the U.S. government for our tribe before I can say yes."

Outside, Brings Plenty's office is a "First Americans for Obama" sign -- a reminder the tribe was an early backer of Barack Obama. Brings Plenty says he hopes the president remembers.

"I can sympathize, empathize, with the demands, with the pressures that are on his shoulders, on his plate and put in front of him," Brings Plenty said during a break from a Tribal Council meeting.

The biggest help Obama and Congress could give, the chairman and others told us, is greater water rights. The tribe has money for more housing, but can't build because the water pressure is too low and its treatment systems too outdated to handle increased demand.

"I feel that we are forgotten because we don't have that voice out there," Chairman Brings Plenty said. "It's demoralizing in a way for some of our members that go out and receive an education and come back and are unable to get a job here."

To be clear, Chairman Brings Plenty and Bryce In the Woods say not all of the tribe's problems rest with the federal government.

Both mentioned obstacles and disagreements born of factional tribal politics and rivalries, which were in full evidence during just a few minutes of the Tribal Council's debate.

In The Woods is also a strong advocate for land reforms he says would get the tribe a better deal for grazing rights on its property.

Still, they would welcome more economic development help, from the state and from Washington, but say their voices don't always get heard, even in the best of times.

"When it comes down to a vote, a lot of the urban representatives, I don't think they really know the plight on the reservation," Bryce In the Woods said. "I think there is a stereotype out there that all tribes have casinos and that's not true."

Herbert Hale shrugs when asked if Washington has a responsibility to help his struggling community.

"I can't really say," he said quietly. "I'm not into politics to tell you the truth. I was when I was younger, back in the '80s."

Now, he lives the simplest of lives.

A few hours of work if he is lucky, and perhaps an hour or two collecting wood, even in the scorching August sun. The temperature neared 100 degrees on the day of our visit, yet Hale's wood stove was warm to the touch. Prairie mornings can still be chilly.

More important, memories of winter's past remind Hale of the value of his growing stockpile.

"Sometimes it's a long walk," he says. "Especially in February. Twenty below and I have to walk. Often no cars ... A few times I felt like falling asleep on the road. I told myself, 'Fall asleep, you're froze and you're gone.' I pushed myself to keep walking."

Once home, he has a battery-powered radio and uses a small kerosene lamp to pass time at night reading. He's extra careful because he recently broke its glass chimney, so the flame burns without protection from the winds that can pick up suddenly.

Herbert's worries are more immediate than whether the president or any other politician understands his plight. "They never stopped up here," he says."If they did, I wasn't home."

On the odd jobs in town, $1 here and $5 there adds up -- not too much, but his goals are modest.

"You know, take the trash out. I sweep the front. A few dollars a day wouldn't hurt. That's as good as you need. That's all I care about. One day at a time."

MBA Ethics Oath

Some really great students and professors at Harvard Business School created a voluntary MBA Ethics Oath.

You can see it here:

http://dealbreaker.com/2009/05/theyve-got-it-laminated-on-lit.php

So far, so good.

But then the MAJORITY of students at Harvard and MIT refused to sign it, providing all sorts of lame excuses and intellectual sophistry. They are intellectually smart people, after all.

The oath itself is plain vanella... which makes one wonder why anyone entrusted with any sort of management responsibility would refuse to sign it.

If you yourself wonder why our society is in the shape it is in, and wonder what it will take to turn things around, please consider why MBA students would absolutely refuse to sign, let alone implement in their daily lives, such a simple ethical document.

Should you count your fingers after shaking hands with one of them?

And what kind of senior management would even want these kind of ethically blind people around, no matter how intellectually gifted they might be?

I realize this is a small point in the overall scheme of things. But sometimes, small points can reveal a larger truth. From my point of view, this episode nicely illustrates the "ethical rot" that is underpinning our present and future business leadership.

If your organization chooses to hire one of these Harvard/MIT "ethically warped" geniuses, just remember... you've been warned.

Remember Harvard MBA Jeffrey Skilling of Enron fame?

If you need a refresher, here it is:

In 2006 he was convicted of multiple federal felony charges relating to Enron's financial collapse, and is currently serving a 24-year, 4-month prison sentence at the Federal Correctional Institution, near Littleton, Colorado.

http://en.wikipedia.org/wiki/Jeffrey_Skilling

Was he really very, very smart... or really, really dumb? IQ, after all, isn't everything in my book.

Good luck, folks!

Congress Has Cushy Health Benefits for Themselves

Congress Has Cushy Health Benefits for Themselves

As reported recently by the Los Angeles Times, you see, senators and members of the House of Representatives enjoy a health insurance program that insulates them from the costs, problems and worries suffered by millions of uninsured and underinsured Americans. Like other government workers, they have their choice of ten different health plans, while 85% of companies offering a health plan to their employees offer a single option. They pay a modest $300 a month for family coverage, according to the Times. And — in stark contrast to the difficulties faced by cancer survivors or diabetes sufferers who try to get health insurance on the individual market — they don't have to worry that pre-existing medical conditions will prevent them from getting coverage or sorely limit their coverage if they do manage to get a policy.

http://moneyfeatures.blogs.money.cnn.com/2009/08/13/give-congress-a-taste-of-our-medicine/?section=money_topstories