Wednesday, May 2, 2007

NEW Business and Management Search Engine

Professionals and MBA students typically have very precise questions and information needs. General search engines may be great for general information about a wide variety of subjects, but wouldn't it be great to use a search engine specifically tailored for the task at hand... say, finding financial information about mergers and acquisitions?

Now you can!

A new search engine has just been released for business and management inquiries.

Xexco Ltd. today launched knuru, a new knowledge resource that uses natural language search to pull relevant results from business information. As part of the launch, knuru will feature top-tier articles and research from the Wharton School's business journal, Knowledge@Wharton (http://knowledge.wharton.upenn.edu ).

knuru allows the user to search using K@W, knuru.com and the research function embedded in Microsoft Office. Natural language search allows users to type short descriptive sentences rather than keywords into the search box, and get deeply relevant responses to their queries. Rather than return a list of ranked Web pages, knuru delivers fewer, more targeted findings that are ranked and ordered according to the relevancy of the search query and are not influenced by page rankings or sponsors. The combination of natural search, ranked by relevancy from a pool of professional content, results in a superior search experience for users.





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