Offline Americans see Internet of Little Value

Study finds dial-up subscribers are converting to broadband but few newcomers in 2006.

Twenty-nine percent of all U.S. households (31 million homes) do not have Internet access and do not intend to subscribe to an Internet service over the next 12 months, according to Parks Associates’ National Technology Scan. This nationwide project, now in its second year, found the main professed cause for non-subscribers is not economic but a low perceived value of the Internet. Forty-four percent of these households say they are not interested in anything on the Internet, and just 22% say they cannot afford a computer or the cost of Internet service.